MODERN STORY  ·  FOR BALDOR SPECIALTY FOODS

Tell the story, and they'll order it.

You've seen the case studies — this is what they were building toward. The Makers is a full video-marketing program: chef-made films about the makers behind your products, built around the three goals from our call, with the funding, the rollout, and the measurement already worked out.

PREPARED FOR MARGARET & THE MARKETING TEAM  ·  THE MAKERS — PROGRAM & PILOT PROPOSAL
THE 9-MINUTE WALKTHROUGHPRESS PLAY, OR JUMP TO ANY PART
CHAPTERS
  • 0:00Why I made this
  • 1:02The idea: story sells the plate
  • 1:29Case 01 · Aquafisk (supplier-funded)
  • 2:05Case 02 · Great Mark Western (share of plate)
  • 2:44Case 03 · Citadel (new markets)
  • 3:31The Makers program
  • 4:11Three ways the film gets paid for
  • 5:36The pilot · what $9,500 gets you
  • 6:50Deliverables & the scoreboard
  • 7:42Why Baldor + the method
  • 8:27Next steps: book 20 minutes
THE NEXT STEP

That's the whole program in nine minutes — the films, the three ways it gets funded, the pilot, and how we'd know it worked. If it's worth twenty minutes, grab a time below and bring one maker you'd love to see on film. You'll leave that call with a story outline already headed to your desk.

Grab 20 minutes → Download the deck (PDF)