Modern Story · Films for Foodservice
Five Problems, Five Films
Recent work for Restaurant Associates
I'm Jason Belkov. I spent years as an Executive Chef inside Restaurant Associates, so I find the stories an outside agency walks right past. And every film is built to do a specific business job, not just look good.
01 · Sustainability and vendor relationships
Show the partnerships behind the plate
Two films from Iceland. One for Restaurant Associates, bringing together Aquafisk, Gotham Seafood, and RA. One for Aquafisk, telling the story of sustainable Icelandic cod from the boat to the kitchen.
Aquafisk, Gotham Seafood, and Restaurant Associates, from the boat to the plate.
Sustainable Icelandic cod. Caught, hand processed, and shipped within two days.
02 · Contract renewals and RFPs
Show the client the operation they never see
A client judges the finished plate. This film shows what's behind it: the kitchen, the team, and the know-how. It's the story that helps secure a contract in the room.
A Restaurant Associates kitchen, on film.
03 · Spotlighting internal programs
Give a great program the audience it deserves
RA's APT program grows its next generation of chef leaders from within. The film tells that story through the chefs themselves, and each of the 13 has her own profile.
The program film. Thirteen chefs, three courses each.
04 · Internal training
Training people will actually watch
Care in 60 is five films for frontline teams, each about a minute long. Short enough for a pre-shift huddle.
Keeping the line moving without losing the guest.
Same guest, same counter, same cup. Only one of them they'll remember.
Showing up ready, from the hat to the shoes.
What guests read before anyone says a word.
The small things guests remember, easy as 1, 2, 3.
05 · Partner collaborations
Show what two companies build together
Venue tour films that walk a viewer through the space and the partnership behind it, so both companies have something to show off.
The house in SoHo, floor by floor.
The room under the plaza, subway to fountain.
See one of these problems in your operation?
I'd love to talk.
Best with sound, full screen.
jason@modernstory.org · (610) 772-7708