Modern Story · For makers, farms & purveyors
Tell the story, and chefs will order it.
You carry a real story: the boat, the farm, the cellar, the mill. On an order sheet it looks like everything else, and when everything looks the same, chefs buy on price. The Makers puts your story on film, shot by a chef who ran kitchens for twenty years, and gets it in front of every chef your distributors serve.
Jason Belkov · Founder · Executive chef turned filmmaker
One shoot becomes everything
An anchor film, a sixty-second cut for your distributors' reps, vertical shorts for your own channels, a library of stills, and the raw footage, yours to keep.
Your distributors sell with it
Their reps put a film on the table instead of a sell sheet. The film does the explaining a price list never could.
Shot with a chef's eye
Twenty years in kitchens, eight as an executive chef with Restaurant Associates. I know what a chef needs to see before your product earns a place on the menu.
The proof · Iceland
One shoot. Three companies. Three cuts.
This is a fishery in Iceland. I filmed it once. The fisherman got his origin story. The distributor got a film to sell more of that fish. And Restaurant Associates put sustainable, line-caught cod in front of their chefs, and paid nothing. That's the model: the maker's story, funded by the people it helps, delivered to every chef in the chain.
The next step
That's the idea in two minutes. If it's worth twenty, grab a time below and bring the one product you'd most want a chef to understand. You'll leave the call with a story outline already headed to your desk.
Not ready for a call?
Email me the name of one product you make, and I'll send back a one-page film treatment for it. The story, the film, and how the funding works, including the version where your distributor shares the cost.
Free. No call required. I make three of these a month.
Works from any email app. Paste the address, use the subject line, and tell me the product in one line. That's the whole email.